DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

87MM Brand Story

87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.

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Tianmu Yunwu Tea

Tianmu Yunwu Tea is a gift box designed for packaging tea sold as a travel souvenir in Xinchang. The outer box takes the shape of a mountain and uses a two-layer pull-out structure. When the box is opened, the inner jar rises, creating a scene of mountains, land and clouds for display. The main visual is based on the local Queen Mother's Banquet culture, and combines traditional elements with a modern style. The gift box measures 300 by 200 by 180 millimeters and the jar measures 90 by 90 by 90 millimeters.

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Grassy Premium

Grassy Premiados is a packaging design for Brazilian specialty coffee. The box has organic and modular shapes inspired by mahogany seeds, coffee beans and the curves of Brazilian modernist architecture. The modular form allows stacking and a distinctive display on shelves. The box is made of cardboard with matte lamination, hot stamping and monochrome printing. The coffee is held in a plastic bag with a valve that protects the beans from oxygen. An adhesive label in metallic film seals the box and carries the product information, which allows quick customization at a low cost.

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Jiugui Cave Storage

Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.

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Tsingtao Beer

Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.

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Sakakini

The magnetic dome on the top of the bottle is the exact dome from the Sakakini Palace with its glorious rococo features as the intent is to remind people of the beauty of this abandoned building in a touchable way. The task was to create a luxurious and sophisticated product, package, and brand. It will promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.

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