DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

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Check-in Hsinchu

The Design Expo is an annual design event promoted by the Central government of Taiwan. It aims to bring new energy to the local design sector. In 2020, Hsinchu hosted it, i.e., a city that holds a vibrant Science Park and more than 300 years of history. In this context, BIAS transformed the Expo into an urban event. Instead of triggering a single exhibition, this choice brought to temporarily re-imagine a line of places across the city. The aim was to let people experience the diversity of the city and showcase a new urban narrative, two things that finally highlighted design's social power.

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The Multiverse

The Multiverse is an introductory passageway designed for a watch and clock fair hall in Hong Kong. The passageway covers 745 square metres and guides visitors towards the branded watch booths. A mirrored rotunda entry marks the concourse. Inside, a 5 metre high transparent LED waterfall with a mirrored overhang stands at the centre. Themed portals lead to four zones and a lounge. The walls are built with reusable aluminium frames clad in vinyl graphics and mirrored panels. The abstract concept reflects the creative focus of an imaginary artisan watchmaker.

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Daxi Daxi

Since 2018, BIAS has developed and implemented an urban festival to help Daxi township preparing for the key religious ceremony of the place. Usually, Taiwanese ceremonies are conservative and based on rural traditions that dictate a strict set of rules. To share the charm of folk beliefs with the urban public, BIAS mediated the traditions by a strategic set of design interventions and activities that provide a pop-culture vibe to the event. In particular, BIAS acted as curator and invited various young artists and designers to cooperate with those that preserve old traditions.

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Neon Nights

Neon Nights is an event design created for a fashion trade fair in Hong Kong. The concept combines current fashion colour trends with the look of retro Hong Kong neon street signs. Three areas were designed. A welcome installation stands at the main entrance of the venue. The entry of the exhibition hall received a matching treatment. Inside the hall, a 300 square metre multifunctional space hosts fashion shows, seminars and informal meetings. Metal frames with die cut patterns, backlit coloured panels and neon style signs shape the vibrant look.

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Cultural Wars Against Poland

Cultural Wars Against Poland is a popular science historical book series published by the National Centre for Culture in Poland. The series covers the period from the end of the 17th century to the first half of the 20th century. A very rough cover paper strengthens the message of war, roughness and destruction. A torn page motif on the covers is formed by blind stamping. The interior is printed in two colours, black and intense red, with the red accents referring to the colours of the Polish flag. Otabind binding lets each volume open flat for easier reading.

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