DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

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Pepsi Mom Handworks

Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.

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Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

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RingCentral - Message, Video, Phone.

RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so viewers can get a glimpse of how broad and complete this product really is. There's the coexistence of three worlds: Real, the user point showed through realistic work situations. Digital, conformed by deconstructed UIs that highlight specific features of the app. And Abstract, to describe general functionality. Throughout the video, there's a team creating a product through the app.

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Aloha

Aloha is a mobile browser designed for iOS and Android devices. The browser combines privacy protection with a simple and clean user interface. Many privacy tools ask for technical knowledge, so Aloha keeps the protective technologies in the background and leaves the visible controls easy to understand. The interface is also prepared for left-handed use and for right-to-left text directions. Regular user research with a diverse group guides each design decision. The aim is to make online privacy available to every person.

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Musiac

Musiac is a musical recommendation engine, utilize proactive participation to find precise options for its users. It aims to propose alternative interfaces to challenge the algorithm autocracy. Information filtering has become an inevitable searching approach. However, it creates echo chamber effects and constrains users in their comfort zone by strickly follow their preferences. Users become passive and stop questioning the options the machine provides. Spending time to review options may increase huge bio-cost, but it is the effort that creates a meaningful experience.

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