DZGN

Wen Liu

Beverage

Saturday, 4 April 2026

Yedao Lugui Baijiu

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.

Maja Maksimovic

Supplements

Friday, 3 April 2026

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

Xiaomi

Smart Watch

Thursday, 2 April 2026

Xiaomi Watch

Mi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.

Xiaomi

Product Packaging

Wednesday, 1 April 2026

For India

India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.

PepsiCo Design and Innovation

Packaging

Tuesday, 31 March 2026

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.

Hello Wood

Statue Conservation Pavilion

Monday, 30 March 2026

Art Shield

Art Shield is a temporary pavilion designed to protect a public statue during winter. The pavilion surrounds the Vorosmarty monument in a central square of Budapest. Instead of the common plastic cover, a translucent structure keeps the monument visible to visitors. The steel frame and birch plywood roof were developed with parametric software, with the steel parts laser cut and welded and the roof shaped by computer controlled machines. A transparent plexiglass facade shields the marble from driving rain. The pavilion can be assembled, dismantled and stored quickly for reuse.

DZGN

Yedao Lugui Baijiu

Aava

Xiaomi Watch

For India

Mtn Dew AMP Game Fuel Launch

Art Shield

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Xiaomi Watch

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Mtn Dew AMP Game Fuel Launch

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