DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pitch

Yogi Berra was a baseball icon. The museum dedicated to his greatness in Little Falls, NY, was looking for a modern and fun sparkling way to deliver his spirit to young and old. Responsive Spaces provided an easy to engage with, interactive exhibit which presents the physics of baseball to all visitors. The goal was to be convenient enough for indoor use while at the same time deliver some ball whirling action. By combining stylized illustrations with high-tech sensor magic Responsive Spaces created an installation, which meets all prerequisites and most importantly, is lots of fun to play!

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Macys Website

Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.

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Mother Earth

Mother Earth is a studio portrait photograph that presents the planet in human form as a woman in poor health. The makeup uses green, blue and brown tones to represent oceans, plants and soil. Dying flower petals are placed on the head of the model to suggest illness. The expression of the model conveys sadness and vulnerability. The lighting was created with one large octabox on the model and one light on the backdrop. The final image was refined with digital editing software. The photograph links pollution to human emotion and draws attention to climate change.

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Queen

The extended design is based on the concept of the queen and chessboard. With the two colors black and gold, the design is to convey the sense of high-class and reshape the visual image. In addition to the metal and gold lines used in the product itself, the element of the scene is constructed to set off the war impression of the chess, and we uses the coordination of stage lighting to create smoke and light of the war.

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U15

The artists' project takes advantage of the U15 building's features to create an association with natural elements present in the collective imagination. Taking advantage of the building structure and parts of it, as its colors and shapes, they try to evoke more specifics locations like the Chinese Stone Forest, the American Devil Tower, as generic natural icons like waterfalls, rivers, and rocky slopes. To grant a different interpretation in every picture, the artists explore the building through a minimalist approach, using different angles and perspectives.

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The Japanese Forest

"The Japanese Forest" is taken from a Japanese religious perspective. One of the Japanese ancient religions is Animism. Animism is a belief that non-human creatures, still life (minerals, artifacts, etc.) and invisible things also have an intention. Photography is similar to this. Masaru Eguchi is shooting something that makes feeling in the subject. Trees, grass and minerals feel the will of life. And even artifacts such as dams that left in nature for a long time feel the will. Just as you see the untouched nature, the future will see the present scenery.

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