DZGN

VISANG

Brand Identity

Friday, 23 January 2026

HanKkeut

HanKkeut is a brand identity for a series of grade school textbooks developed through collaboration between students and teachers. The brand objective is an all-in-one connection in learning. The cover graphic uses a connected stroke that emanates from the brand identity image to express a sense of ascension. The same stroke is applied to all HanKkeut books to create a consistent visual feature. Vivid colors, embossed textures and holographic stickers are used on the covers. Different age levels are distinguished by different cover colors.

Jansword Zhu

Wall Art and Identity

Thursday, 22 January 2026

Lei Shing Hong Forest Food Court

Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.

Sunghoon Kim

Book Design

Wednesday, 21 January 2026

Josef Koudelka Gypsies

Josef Kudelka, a world-renowned photographer, has held his photo exhibitions in many countries around the world. After a long wait, a gypsy-themed Kudelka exhibition was finally held in Korea, and his photo book was made. As it was the first exhibition in Korea, there was a request from the author that he wanted to make a book so that he could feel Korea. Hangeul and Hanok are Korean letters and architecture that represent Korea. Text refers to the mind and architecture means the form. Inspired by these two elements, wanted to design a way to express Korea's characteristics.

Shih-Pei Huang

Yong An Harbor Rebranding

Tuesday, 20 January 2026

Hak Hi Kong

The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.

Juan Eugenio Mallo Camera

Brand System

Monday, 19 January 2026

Borboleta

Borboleta is a brand system created for two gas station networks that belong to the same owner group in Brazil. Dislub operates in the northeast and Equador operates in the north, and both networks keep their own names. A shared symbol in the shape of a butterfly links the two brands. The butterfly refers to transformation and renewal, and its outline also recalls the silhouette of the Brazilian territory. Three colors are used, one for each company and a third color for their union. The logo is built on a module-based grid.

Yuri Lee

UI Design

Sunday, 18 January 2026

Moulin Rouge

This project is designed for people who want to decorate their own cell phone with Moulin Rouge theme although they never visited in Moulin Rouge in Paris. The main purpose is to offer an improved digital experience and all of the design factors are to visualize the mood of Moulin Rouge. Consumers can customize design preset and icons on their favorites with a simple tap on the screen.

DZGN

HanKkeut

Lei Shing Hong Forest Food Court

Josef Koudelka Gypsies

Hak Hi Kong

Borboleta

Moulin Rouge

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HanKkeut

Lei Shing Hong Forest Food Court

Josef Koudelka Gypsies

Hak Hi Kong

Borboleta

Moulin Rouge

ABOUT ME

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