DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Culture to Technology Identity

Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.

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Perfectly Imperfect

This glass sauce bottle celebrates the beauty of imperfection by transforming natural production variations into a meaningful design feature. Inspired by the irregular shapes of fresh tomatoes, each bottle maintains a consistent geometry while displaying subtle organic differences within controlled manufacturing tolerances. These gentle variations give every bottle a unique identity, enhance shelf presence, and invite consumers to choose the one they feel most connected to, turning a simple purchase into an engaging and personal experience.

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Lidu 1308

Lidu 1308 is a packaging design for a Chinese spirit. The design unites Jingdezhen porcelain craft and Lidu brewing tradition. The ceramic bottle holds 500 ml and carries Yuan Dynasty blue and white dragon motifs with underglaze painting and an embedded golden seal. The metal alloy cap is engraved with characters inspired by movable type printing. The outer case is made of rigid board wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. A rotating opening structure reveals the bottle for display.

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Year of The Snake

Shedding the literal skin of zodiac iconography, this red packet series for the Year of the Snake is a reinterpretation. Across 16 packets and 4 visual themes, the serpent's essence is conveyed: fluid grace intertwined with enduring floral motifs. Drawing inspiration from the ouroboros symbol, the designs subtly reference cycles of repetition and renewal. The subtle acknowledgement of the Year of the Snake allows for the packets' use beyond the new year. The narratives embedded within each design add a layer of depth and intrigue to the collection.

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Noshudo Zero

Noshudo Zero is a circular Japanese sword reinterpreted as a symbolic blade for self reflection. Hand forged and traditionally finished, it incorporates precision machined hilt and guard components only in limited areas. Forged from high purity tamahagane and finished with a uniform mirror surface, it reflects the viewer and transforms the sword from an object associated with direction and confrontation into one of self reflection and balance. Conceived as a cultural bridge between craft and people, it remains on continuous public display in Seki City.

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CHUEHFENG Hami melon wine

Chuehfeng Hami melon wine's packaging blends the regional culture of Hami City in Xinjiang Uygur Autonomous Region with a strong sense of product value, reflecting the Silk Road's heritage. It transforms the local specialty into a Frontier Wine symbolizing Silk Road culture, using eco friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high quality, multifunctional packaging design.

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