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DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Ebru Sile Goksel
Packaging Design
Tuesday, 19 August 2025

Eau De Lamour

Eau de LAmour is a quiet object, a botanical love letter shaped by plants. The fragrance and its packaging do not seek to impress, but to belong. Crafted solely from organic essential oils and free from synthetic additives, the purity of the formulation is reflected in the restraint of its design. Inspired by apothecary rituals and botanical traditions, soft surfaces, warm hues, and subtle detailing create a calm, intentional expression of luxury rooted in honesty and closeness to nature.

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Wen Liu
Packaging
Monday, 18 August 2025

Aquafam

Aquafam is a bottle designed for premium natural mineral water. The bottle is made of high white glass and shaped with rounded shoulders and a recessed base that recall karst mountain forms. Symbols inspired by the Hongya Tianshu petroglyphs are formed directly during molding, creating a tactile intaglio texture and reducing the use of ink. The cap is embossed with an ichthyosaur fossil motif and uses a standard twist off aluminum closure. The outer packaging is made of corrugated material from recycled pulp and is printed in two colors only.

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Wen Liu
Packaging
Sunday, 17 August 2025

Zhang Gong Lao Jiu

Zhang Gong Lao Jiu is a packaging design for an aged Chinese baijiu. The bottle is made of coarse terracotta with embossed details, and the form recalls the accidental deformations of pottery shaped on a spinning wheel. The rough surface gives the bottle a strong tactile quality. The cap is made of plastic with a simulated wood grain finish and meets strict sealing standards. The outer box combines natural cork oak with metal, adding thermal insulation and shock absorption for safe transport. The design is centered on touch.

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Wen Liu
Baijiu Packaging
Saturday, 16 August 2025

Guojiao 1573

Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.

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Wen Liu
Packaging
Friday, 15 August 2025

Fenjiu Jujiang Lingqiong

Fenjiu Jujiang Lingqiong is a packaging design for a Chinese baijiu spirit. The mountain shaped outer cover recalls the Luliang Mountains, the birthplace of the brand, and can be lifted to reach the bottle inside. The bottle has a small mouth and a pointed base, a form used in Chinese baijiu making about six thousand years ago. The bottle is shaped by hand in ceramic and finished with a gemstone glaze. The outer packaging uses platinum crystal and high temperature metal coloring. The sculptural form allows viewing from all sides.

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Wen Liu
Baijiu Packaging
Thursday, 14 August 2025

Zhang Gong Lao Jiu 1975

Zhang Gong Lao Jiu 1975 is packaging designed for a Chinese liquor. The overall form takes inspiration from the century-old locust trees that grow on the distillery grounds. The outer box is made of eco-friendly pulp, and the bark texture is formed by embossing instead of ink printing. The bottle is fired with Chinese white glaze, and kiln transformation creates natural patterns in some areas. The bottle surface recalls the worn texture of old fermentation pits. The package measures 125 by 125 by 290 millimeters.

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