DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nai Yes

The Nai packaging redefines resilience and transformation by repurposing discarded marble into unique cases for premium olive oil. Inspired by Michelangelo's transformation of rejected marble into the iconic David, each package serves as a symbol of reinvention. The bold Νai, Yes in Greek, challenges the No, the negative forces of rejection, embodying the potential for second chances. This design not only protects its contents but also carries a social message of hope and individuality, demonstrating that what is often discarded can become an extraordinary inspiration for optimism.

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Thorn Metamorphosis

Thorn Lighting transforms nature's sharpest form, the thorn, into a modern design object that embodies the balance between hard and soft, light and shadow. Inspired by nature's metamorphosis, this lighting symbolizes strength, resilience and spiritual growth through adversity. The design blends raw, organic edges with industrial lines, reflecting the beauty and hope found in challenges. A cinematic experience was created using Houdini, Redshift, and advanced simulation techniques to visually represent this transformation, blending the wild spirit of nature with modern aesthetics.

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Finenutri

Finenutri is a packaging design for a nutritional supplement brand created for women over 25 years old. The bottle is made of PETG material and measures 105 by 55 by 55 millimetres, a size that can be held in one hand. A dual layer structure combines a frosted outer shell with a food grade inner container. Sandblasting gives the outer shell a fine matte texture and a soft translucency. The translucent shell shows the remaining capsules, so the bottle is opened less often. The structure blocks light and helps protect the active ingredients.

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Color Rhythms

The visual identity of the Abd Al Qadir Maraghi Music Festival bridges tradition and modernity. Inspired by the rhythmic patterns of historic brickwork in Maragheh's architecture, particularly the Red Dome, the design honors a millennium of heritage. Typography, influenced by Kufic inscriptions, reflects the region's legacy. Illustrations of musicians' hands playing traditional instruments emphasize the fusion of history and rhythm. The logo embodies cultural preservation while embracing a modern visual approach.

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FOG

This series captures vast architectural pieces in surreal, foggy landscapes, blurring the line between reality and dreams. The landscape images were captured in California, USA, using an iPhone 14, while the architectural elements were photographed across various locations across Europe. Each architectural piece was shot independently from the landscapes. Achieving the correct perspective in both sets of images was necessary and a significant challenge to ensure seamless compositions.

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Home and Fashion Instyle

Home Instyle and Fashion Instyle were four-day trade fairs presenting lifestyle and fashion products. The exhibition design included a Cultural and Creative Corner with three thematic zones: craftsman mixology, surrealism and sustenance. Natural woods and earthy tones were used in the first zone, while mirror houses and a large LED wall shaped the second. Recycled materials and plywood furniture supported the third zone. Fashion Instyle used soft wool and tulle on the wall surfaces. A mini parade stage with an LED screen and runway lighting hosted fashion shows and forums.

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