Skincare Brand

Designer: Yuta Takahashi Work: Skincare Brand Classification: Graphic

To Beauty

To Beauty is a skincare brand identity and packaging design inspired by the cosmos and by meditative experience. The identity uses a gray color palette and an organic symbol that expresses the pulse of life. The facial cleanser has a specially structured screw nozzle that releases dense foam with a single push, which keeps its elasticity and reduces skin irritation from friction. The eyelash serum uses an airless container that is hygienic and free of preservatives. The caps join a hard exterior and a soft interior, with a grained surface and an engraved symbol.

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Ings

Ings is a packaging design created for a range of skincare products. The design uses a bullet shape as a metaphor for reaching the deeper layers of the skin. Architectural techniques create a multidimensional presentation that expresses the professional technology of the brand. The original logo was simplified so that key brand elements stay clear across many product types. Plastic-free zippered courier boxes replace adhesive glue, FSC-certified honeycomb paper provides shock absorption, and soy ink supports degradation.