Source One Vodka is the reward of a journey obsessed with quality and sustainability. From the oat grains that are grown on the ranch to the snowmelt water of Sierra Nevada. It is this story that the studio narrated through thoughtful design of every element; from the pristine bottle structure to the typography inspired by the original type on the distillery building, to the illustration that invites you to discover the truth of Source One. The brand identity and packaging all serve to celebrate and honor the combination of radical transparency and considered craftsmanship.
A boy drops a coin into the sewer. A rich man finds such a boy and approaches. A wealthy man who knows the situation puts out expensive gold bullion instead of a coin to the boy. Realizing that the reason people conflict with each other is the difference in values, this animation expresses the difference in values that each person has.
The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.
The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
Challenge was to create a feminine perfume product and packaging for the GCC and African markets. Conceptualized from the visual narratives of woman’s obsession and desire, representation for fashion, class, and luxury was translated into the concept for this product along with the name "Bonita". Designers took inspiration from the Hobo handbag as a metaphor to tell the story of a woman’s obsession and desire.
I was in charge of the re-design of the main title sequence for Mac Gyver Season 4. In order to bring this sequence to the next level. We had to re-think the sequence from scratch. We decided to create a sequence in one long shot generated in 3D. The idea is to bring the viewer into Mac Gyver's unique creative process. It's a journey into Mac Gyver's mind.
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