Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.
The brief was to create a bilingual identity for the British Council fashion film exhibition. The main idea expresses the dynamics and magic of cinematography with the help of images only. Inspired by the optical effect, known as motograph, and experimental photoworks by a famous fashion photographer Erwin Blumenfeld, students created a font and designed a system that reflects the nature of the exhibition and highlights the role of Great Britain in the development of fashion films.
Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.
When Sook was young, she saw a pretty bird on the mountain but bird quickly flew away, leaving only sound behind. She looked up in the sky to find the bird, but all she could see was tree branches and forest. The bird kept on singing, but she had no idea where it was. From very young, bird was the tree branches and big forest to her. This experience made her to visualize the sound of birds like forest. The sound of bird relaxes mind and body. This caught her attention, and she combined this with mandala, which visually represents healing and meditation.
Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.