DZGN

Willy Lai

Redesign

Friday, 29 May 2026

Macys App

Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch.

Paula Barcante

Mobile App

Thursday, 28 May 2026

Joyster

Joyster is a mobile application for tracking mental symptoms alongside physical well-being and daily activities. Each entry takes less than thirty seconds to add, so daily records stay simple. The application reviews the collected data and shows which activities and foods have a positive or negative effect on well-being. Insights present trends and triggers in a clear format. Human and lifestyle illustrations appear throughout the interface, and a new illustration is shown on the dashboard each day. Joyster is designed for iOS and Android.

li zuo

Packaging Design

Wednesday, 27 May 2026

The Soul of Maotai Flavour Wu

Wu is a packaging design for a high-end Maotai flavour liquor. The bottle is shaped like a drop of liquid, expressing the idea that the liquor inside is a refined essence. The glass surface is glazed and the logo is gilded. The outer box is made of natural wood carved with a water grain pattern, which echoes the bottle form and can be recycled. A wood carved glass mould was used in production. The complete set measures 260 mm wide, 140 mm deep and 300 mm high. The design helps buyers understand the character of the liquor.

Pufine Creative

Honey

Tuesday, 26 May 2026

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

Azadeh Gholizadeh

Juice Packaging

Monday, 25 May 2026

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

Xiaofei Liu

First Aid Kit

Sunday, 24 May 2026

Ouch

Ouch is a portable first aid kit designed for everyday use. The hexagonal box is made from 60 lb recycled paper, which is lightweight and easy to carry. The container is divided into three compartments that follow three steps of use: cleaning and disinfecting the wound, applying treatment, and bandaging. Essential medical items are sorted and arranged with step-by-step directions. The box opens from the middle of the front surface, which saves time compared with a square box or a zipper. The aim is to let people without medical training act correctly in an emergency.

DZGN

Macys App

Joyster

The Soul of Maotai Flavour Wu

Ecological Journey Gift Box

Pure

Ouch

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Macys App

Joyster

The Soul of Maotai Flavour Wu

Ecological Journey Gift Box

Pure

Ouch

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