DZGN

Beijing Jiaotong University

Brand Design

Saturday, 12 July 2025

SUMMER PALACE TOUR

Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.

Jing Chen

Packaged Liquor

Friday, 11 July 2025

Jian Shan Jian Shui

Contemporary packaging design is no longer just a simple function of protecting goods, it is more prominent in the transmission of environmental protection concepts, enhance the value of products. The recent design forum pointed out that in the face of ecological challenges, green packaging is gradually becoming a new trend, biodegradable materials, recycling design is favored. In addition, novelty is also an industry trend, and concepts such as personalized customization are gradually affecting the boundaries of packaging

EASTHOOOLY

Mooncake Packaging

Thursday, 10 July 2025

Wheat Field Moonlight Sonata

Wheat Field Moonlight Sonata is a mooncake gift box that brings together the themes of the moon, music and the wheat field. The outer box is made from wheat straw material, formed by pulp molding wet pressing and finished with laser engraving. The surface carries an embossed texture that recalls the shadows seen on the moon. Inside, a concealed sound device is inspired by a vinyl record player. An acrylic magnetic needle placed near the center of the record starts the music box mode. The box measures 36 by 29 by 15 centimeters.

SAIC and Star

Companion App

Wednesday, 9 July 2025

MG Next-Generation

MG Next Generation is a companion application for car owners, made for mobile phones and smart watches. The application brings several regional applications together into one global product. Features can be adjusted by location and by vehicle model, so each owner receives a personalized set of tools. A three-dimensional car model is shown inside a virtual garage, and hexagon widgets follow the brand identity. A guest mode allows people without a car to explore the main features before making a decision.

Zhike Yang

Animation

Tuesday, 8 July 2025

Renai Dance

Renai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.

Yamin Zhu

Alcoholic Beverage Packaging

Monday, 7 July 2025

Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

DZGN

SUMMER PALACE TOUR

Jian Shan Jian Shui

Wheat Field Moonlight Sonata

MG Next-Generation

Renai Dance

Forty-Nine Union Liquor

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SUMMER PALACE TOUR

Jian Shan Jian Shui

Wheat Field Moonlight Sonata

MG Next-Generation

Renai Dance

Forty-Nine Union Liquor

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

TAGS

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PATRONS

DISCOVER