DZGN

Kiyoka Yamazuki

Information Magazine

Saturday, 15 March 2025

Bon Vivant

Bon Vivant is an information magazine distributed free of charge at credit union branches across Japan. Each bimonthly issue introduces local people, industries, regional products and tourist sites, connecting readers with the towns around them. The magazine measures 21 by 15 centimetres and contains about 15 pages. The cover illustration is hand drawn with brushes and acrylic paints on illustration board, using compasses, rulers and ruling pens, and is then refined in image editing software. Warm colours invite readers to take a copy home.

ChungSheng Chen

Exhibition Visual Identity

Friday, 14 March 2025

Viewpoints

Viewpoints is the visual identity of a street furniture design exhibition held in Tainan. The identity connects the 400 year history of Tainan with contemporary culture and alleyway life. Hand drawn illustrations and simple pen style outlines show people, objects and spaces in daily interaction. The color palette is taken from local architecture, including red brick, pale yellow walls and warm accent tones. The design is applied to posters, guidebooks, signage, social media and digital installations, and each format is adjusted to keep the presentation consistent.

Andrei Zhukov

Corporate Identity

Thursday, 13 March 2025

Cyber Mind

Cyber Mind's identity is built on the interplay between human cognition and digital innovation. Inspired by the structure of neural connections and atomic bonds, the design conveys intelligence, precision, and seamless integration. The visual system balances geometric accuracy with fluidity, creating a dynamic yet structured aesthetic. This approach ensures clarity, adaptability, and a strong visual presence across various media, reinforcing Cyber Mind's role as a forward-thinking technology brand.

Cansu Dagbagli Ferreira

Branding

Wednesday, 12 March 2025

Onshore Roasters

Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.

Bowen Qian

Garden Showcase

Tuesday, 11 March 2025

Good Old Days and Pollinators

The Good Old Days and Pollinators Garden Showcase reflect the social transformation in China from rural living to urban community life. Inspired by the coexistence of aging residential buildings and nature, the design recreates a pocket garden that simulates an ecological restoration site amid remaining structures after relocation. Through natural planting that attracts pollinators and a multi-sensory, interactive layout, the garden becomes a street-corner retreat, blending ecological value with cultural memory and immersive experience.

PepsiCo Design and Innovation

Influencer Kit

Monday, 10 March 2025

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

DZGN

Bon Vivant

Viewpoints

Cyber Mind

Onshore Roasters

Good Old Days and Pollinators

Doritos x Empirical Nacho Cheese Spirit

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Bon Vivant

Viewpoints

Cyber Mind

Onshore Roasters

Good Old Days and Pollinators

Doritos x Empirical Nacho Cheese Spirit

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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DISCOVER