DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Tsingtao Beer Packaging

Tsingtao Beer

Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.

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Wu Xing Package

Wu Xing

The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.

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Middle of nowhere 404 website design

Middle of nowhere

Middle of Nowhere is a 404 error page created for a research organization website. A 404 page appears when a requested webpage does not exist, and this design turns that moment into a visit to imagined places. The landscapes shown are made by a generative adversarial network, a machine learning model trained on thousands of photographs of real landscapes from around the world. The results are places that exist nowhere. The page is built as a responsive website, and the intent is to make being lost online calm and engaging.

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Wheel X Multifunction Steering

Wheel X

Wheel X is a concept steering wheel designed for future cars. The form responds to the different needs of drivers in different driving situations. The grip extends and rotates automatically to switch between three modes: unmanned driving, natural driving and sports driving. In the natural state, the shape is round and smooth. When a button is pressed, the grip turns from an O shape to a W shape, the inner surface gains a bump texture and dynamic lighting appears on the outer side. The skeleton is zinc alloy and the shell uses PU and TPEE.

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Bank of England Visual Identity

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

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Mamba Chiliast Brand Identity

Mamba Chiliast

Mamba Chiliast is a brand identity created for a basketball community formed by fans of the Mamba Mentality. The identity brings members together through basketball activities and gives them a sense of belonging, pride and distinction. The logo uses the shape of a hexagram as its visual framework, formed by the combined letters M and C. An eye placed at the visual center represents the Mamba. The hexagram recalls shared associations of belief, organization and energy. The logo can be printed, sewn or injection molded in many sizes.

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