DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Moscow Ambassadors School Typographic Brand Identity

Tanya Dunaeva Typographic Brand Identity Graphic Thursday, 12 December 2024

Moscow Ambassadors School

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

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Hand Still Participatory Art

kenji fujii Participatory Art Photography Wednesday, 11 December 2024

Hand Still

Hand Still is a participatory art project created to support well-being. Participants combine their hands and fingers to suggest a landscape or a creature, photograph the pose, give the image a title, and share the result on social networks with a common tag. Viewing the shared works and creating new ones is intended to increase creativity. Hand Still applies four factors linked to well-being: self-actualization and growth, connection and gratitude, a positive and optimistic outlook, and independence and self-identity.

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Jinlongquan Beer Packaging

Jin Zhang Beer Packaging Packaging Tuesday, 10 December 2024

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

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Tsubasa.Y Brand Integration

Siwei Lai Brand Integration Graphic Monday, 9 December 2024

Tsubasa.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

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Tianmu Yunwu Tea Packaging

HUI QIONG YANG Packaging Packaging Sunday, 8 December 2024

Tianmu Yunwu Tea

Tianmu Yunwu Tea is a gift box designed for packaging tea sold as a travel souvenir in Xinchang. The outer box takes the shape of a mountain and uses a two-layer pull-out structure. When the box is opened, the inner jar rises, creating a scene of mountains, land and clouds for display. The main visual is based on the local Queen Mother's Banquet culture, and combines traditional elements with a modern style. The gift box measures 300 by 200 by 180 millimeters and the jar measures 90 by 90 by 90 millimeters.

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Jiugui Cave Storage Chinese Baijiu Packaging

TIGER PAN Chinese Baijiu Packaging Packaging Saturday, 7 December 2024

Jiugui Cave Storage

Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.

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