DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Flower  Protector

Flower

Flower is a protective device for the roots of flower seedlings during transplanting. The roots and stems of flowers are easily damaged by external forces, which reduces yield and causes economic losses for farmers. Flower is made of polylactic acid plastic by injection molding. The ball shaped lower part shields the main root from farm tools and rodents. Two parts are joined by a simple bayonet connection. A protruding neck gives a grip, so grown flowers can be pulled from the soil without direct hand contact with the stems. Sizes match different flowers.

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Jingyang Brick Tea Packaging

Jingyang Brick Tea

Jingyang Brick Tea is a packaging design for compressed tea bricks. The package measures 100 mm by 100 mm by 40 mm and is made of handmade rice paper, which is moisture proof. The decoration is applied by hand with wood block printing, a traditional Chinese craft. The illustrations show merchant life and local customs of the late Qing dynasty, and three traditional Chinese colors are used across the range. The bottom is closed with a paper label. A straw rope knot seals the package and also serves as a handle for carrying.

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Mixed Reality Holographic Installation

Mixed Reality

Mixed Reality is an interactive holographic installation created for an exhibition stand about the energy strategy of the city of Moscow. The installation is based on the Pepper's Ghost principle, which was extended with additional layers. A LED backdrop wall, three floor projectors and ceiling mounted LED lighting work together with holographic foil, mirrors and sound. Animated light and shadow give the projected objects a strong sense of presence. Visitors select a topic on a touch screen and watch figures and graphs appear and dissolve in the air.

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Steel City Tradeshow Highlight

Steel City

The Steel City is a stylized model depicting the steelworks of the future. It consists of semi-transparent acrylic models placed on a led-wall, which serves as a screen for demonstrating various use-cases by literally making the Steel City glow: when selecting one of the scenarios at the terminals, users trigger animations which visualize the processes and work-flows of the steel plant in a firework of light and color projected through the acrylic models on top. The whole experience is extended by a professional layer of information, accessed at the terminals via a unique haptic interface.

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Macys App Redesign

Macys App

Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch.

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2000 meters Black Tea

2000 meters

2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.

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