DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
WiseTribe Visual Identity

WiseTribe

WiseTribe Education is a visual identity created for an education organization that serves children from birth to twelve years of age. The Chinese brand name weisi sounds like the English word wise, which also carries the meaning of thinking. The identity uses bold color combinations and auxiliary graphics to express freedom and imagination. Mascot characters, including an indigenous figure, a dinosaur, a wisdom tree and a planet, help children relate to the brand. The identity is applied to posters, social media templates, business cards, envelopes and badges.

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Tea and Pastry Mid-Autumn Festival Gifts

Tea and Pastry

Tea and Pastry is a gift packaging set created for the Mid-Autumn Festival. The set holds two boxes in one package, containing black tea and Su style shortbread. The surface layout is simple and plain. An ink painting shows a tea mountain, and fine lines outline the pastry. The rubbing and ink effects add an elegant character. The packaging is made of kraft paper. The design refers to the tradition of storing tea in a clay pot, which reflects lasting affection between people. The intent is to convey friendship through a modest gift.

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Mosaic Portrait Movie Poster

Mosaic Portrait

The art film "mosaic portrait" was released as a concept poster. It mainly tells the story of a girl who was sexually assaulted. White usually has the metaphor of death and the symbol of chastity. This poster chooses to hide the message of "death" behind a girl's quiet and gentle state, so as to highlight the stronger emotion behind silence. At the same time, the designer integrated artistic elements and suggestive symbols into the picture, causing more extensive thinking and exploration of film works.

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Timeless Old Castle Restoration

Timeless

The owner bought Crawfordton House in Scotland in April 2013, striving to restore the original taste of the ancient Scottish nobility, and compatible with modern life. The characteristics and historical deposits of the ancient castle are preserved with original flavour. The design aesthetics and regional culture of different centuries collide with artistic sparks in the same space.

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Pure Juice Packaging

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

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Musiac Music Recommendation Service

Musiac

Musiac is a musical recommendation engine, utilize proactive participation to find precise options for its users. It aims to propose alternative interfaces to challenge the algorithm autocracy. Information filtering has become an inevitable searching approach. However, it creates echo chamber effects and constrains users in their comfort zone by strickly follow their preferences. Users become passive and stop questioning the options the machine provides. Spending time to review options may increase huge bio-cost, but it is the effort that creates a meaningful experience.

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