DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Guangzhou Academy of Fine Arts Exhibition Visual Identity

CHUNSHENG SHI Exhibition Visual Identity Graphic Saturday, 18 April 2026

Guangzhou Academy of Fine Arts

The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.

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Pepsi Electric 2024 Influencer Kit

PepsiCo Design and Innovation Influencer Kit Packaging Friday, 17 April 2026

Pepsi Electric 2024

Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.

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China International Import Expo Exhibition Space

Hong Kong Trade Development Council Exhibition Space Event Thursday, 16 April 2026

China International Import Expo

China International Import Expo 2025 is an exhibition space created for Hong Kong companies at a trade fair in Shanghai. The design comprises two pavilions, one for products and one for professional services. The Food Pavilion uses warm modular wood, metallic details, garden inspired features and curated lighting to form a multisensory tasting route. The Service Pavilion uses organic wave like forms, gradient colors and digital walls to guide movement. Both pavilions are built with reusable modular framing and energy efficient LED lighting.

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Terra Branding

Akihito Shimizu Branding Graphic Wednesday, 15 April 2026

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

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Xiaoyou Cultural Creative Liquor Packaging

Wen Liu Packaging Packaging Tuesday, 14 April 2026

Xiaoyou Cultural Creative Liquor

Xiaoyou Cultural Creative Liquor is a ceramic bottle and packaging design for a Chinese spirit. The bottle takes its form from the Xiaoyou, an owl shaped bronze liquor vessel of the Shang Dynasty held in the Shanxi Museum. Serpent, wing and Kui dragon motifs are simplified into clean lines. The body is made of matte black Jingdezhen ceramic and is detailed with metallic gilding, while the cap and drinking set combine ceramic and metal. The owl shaped outer lid is twisted open by hand, repeating the way the original vessel was used.

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Zaku Naguwashi Japanese Sake

Yasushi Uemura Japanese Sake Packaging Monday, 13 April 2026

Zaku Naguwashi

This is a premium sake developed specifically for luxury restaurants, aiming to be included on wine lists as one of the options for food pairing. The design challenge was to convey a distinctive sense of Japanese identity. The design draws inspiration from traditional Japanese motifs such as shide, the sacred paper streamers used in shrines to mark the boundaries of the divine, and origata, the ceremonial art of folding paper. These elements successfully convey not only their physical forms but also the deeper spirituality and essence of the Japanese people.

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