DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Ecohiny Branding

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

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Vivo X Series Outdoor Campaign

Vivo X Series

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

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Six Pandas Cultural and Creative Design

Six Pandas

The brand logo extracts the cute and honest appearance of pandas in its design, using overlapping and shared techniques. Three pandas, either lying or sitting, form six complete pandas through the flexion and extension of their legs and feet. The logo graphics have been continuously arranged in multiple ways and transformed into exclusive patterns for the six panda brands. Fashionable product design, loved and purchased by consumers.

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GHTK Rebrand Brand Design

GHTK Rebrand

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

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Heritage Chinese Liquor Packaging

Heritage

Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.

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Centrestage 2023 Event Organiser Space

Centrestage 2023

Centrestage is a fashion trade event held at the Hong Kong Convention and Exhibition Centre. The four day event covers 11,000 square metres and is divided into four zones based on physical, social, environmental and spiritual wellness. The 7,200 square metre exhibition hall holds exhibitor booths, a mini parade and a fashion presentation area. A circular main stage is framed by a 180 degree video wall, 47 metres wide, and seats more than 600 guests. A two story LED string curtain and kinetic floral displays add movement to the venue.

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