DZGN

Joshua Grant Rayner

Events Promotional Product

Thursday, 9 November 2023

Cap Pac

Cap Pac is a promotional product designed for use at outdoor events. Cap Pac is made from a single sheet of card and combines several useful items. Two sun visors can be torn away and fastened around the head to shade the eyes. The remaining panel serves as a sign that can carry a message chosen for each event. The same panel also works as a carrier for two drinks. Recycled or certified card is used, together with waterless ink and low energy drying. The aim is to reduce the waste created by promotional material.

Ralf Kauffmann

Campaign and Sales Support

Wednesday, 8 November 2023

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

Yingbo Qiao

Integrated Advertising Campaign

Tuesday, 7 November 2023

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

BIAS Architects & Associates

City and Design Expo

Monday, 6 November 2023

Check-in Hsinchu

The Design Expo is an annual design event promoted by the Central government of Taiwan. It aims to bring new energy to the local design sector. In 2020, Hsinchu hosted it, i.e., a city that holds a vibrant Science Park and more than 300 years of history. In this context, BIAS transformed the Expo into an urban event. Instead of triggering a single exhibition, this choice brought to temporarily re-imagine a line of places across the city. The aim was to let people experience the diversity of the city and showcase a new urban narrative, two things that finally highlighted design's social power.

Hong Kong Trade Development Council

Introductory Passageway

Sunday, 5 November 2023

The Multiverse

The Multiverse is an introductory passageway designed for a watch and clock fair hall in Hong Kong. The passageway covers 745 square metres and guides visitors towards the branded watch booths. A mirrored rotunda entry marks the concourse. Inside, a 5 metre high transparent LED waterfall with a mirrored overhang stands at the centre. Themed portals lead to four zones and a lounge. The walls are built with reusable aluminium frames clad in vinyl graphics and mirrored panels. The abstract concept reflects the creative focus of an imaginary artisan watchmaker.

BIAS Architects & Associates

Local Culture Festival

Saturday, 4 November 2023

Daxi Daxi

Since 2018, BIAS has developed and implemented an urban festival to help Daxi township preparing for the key religious ceremony of the place. Usually, Taiwanese ceremonies are conservative and based on rural traditions that dictate a strict set of rules. To share the charm of folk beliefs with the urban public, BIAS mediated the traditions by a strategic set of design interventions and activities that provide a pop-culture vibe to the event. In particular, BIAS acted as curator and invited various young artists and designers to cooperate with those that preserve old traditions.

DZGN

Cap Pac

Target

Don't Lose Your Biculutural

Check-in Hsinchu

The Multiverse

Daxi Daxi

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Cap Pac

Target

Don't Lose Your Biculutural

Check-in Hsinchu

The Multiverse

Daxi Daxi

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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RANKINGS

PATRONS

DISCOVER