DZGN - Award-Winning Design News

Designer: Bloom advertising agency Work: Music Competition Branding Classification: Advertising Published: Monday, 10 August 2026

Unheardible

D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.

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Designer: Digital Panorama Work: Product Launch Classification: Advertising Published: Sunday, 9 August 2026

TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

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Designer: Yingsong Brand Design (Shenzhen) Co, Ltd Work: Packaging Classification: Packaging Published: Saturday, 8 August 2026

Moutai Shengyue Flying Fairy

Moutai Shengyue Flying Fairy is a packaging design for a Chinese baijiu liquor. The design draws on the Flying Fairy figures painted in the Dunhuang murals, in particular the music god in Cave 401 of the Mogao Grottoes, shown holding a sheng instrument with a graceful posture. The main color is crimson yarn, a traditional Chinese color, and the metal bottle cap pattern is made with a traditional enamel technique. The box opens from the right side and holds a two layered cloud pattern structure inside. The set measures 140 by 105 by 280 millimeters and uses paper, ceramics and metal.

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Designer: Kuaishou E-commerce Design Center Work: AI Live Streaming Assistant Classification: Mobile Published: Friday, 7 August 2026

Livestream Partner

Intelligent Livestream Partner is a mobile application that assists independent livestream sellers. Smart cards appear in real time and follow each stage of a stream. The cards suggest scripts, group audience questions into reply cards, and give simple diagnostic tips when data becomes unstable. Voice commands complete product listing, removal, ordering, and inventory or price changes without manual steps. A dark interface suits OLED screens and lowers power use. The aim is to support solo streamers who work without a team.

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Designer: Valerii Sumilov Work: Sparkling Wine Classification: Packaging Published: Thursday, 6 August 2026

1821 Vintage Bolgrad

The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking.

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Designer: Sinong Wu Work: Chinese Baijiu Packaing Classification: Packaging Published: Wednesday, 5 August 2026

Lu Zu 30

Lu Zu 30 is a packaging design for a Chinese Baijiu aged for thirty years, created for the fiftieth anniversary of a distillery in Luzhou. The bottle has a circular form with nine steps at the top and a dragon motif, and the lower part is electroplated for a mirror like metal effect. The outer box resembles a classical Chinese building and holds a commemorative manual and wine glasses. The front emblem joins an hourglass with a red ribbon, where the hourglass stands for time and the ribbon stands for celebration.

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